Ideas-Led Growth covers a wide range of complex finance and fintech topics in its work with clients. We have developed thought leadership strategies and content covering some of the most significant areas in the industry, including:
- Alternative Investments
- Automation and AI
- Billing Platforms
- Blockchain
- Buy Now Pay Later
- CLOs
- Compliance/Regulatory Issues
- Corporate Trust
- Cryptocurrency
- Custody
- Data and Analytics
- ESG
- ETFs/Exchange Traded Products
- Fintech Cybersecurity
- Fund Services
- Green Bonds
- Hedge Funds
- Institutional Asset Management
- Insurance/Reinsurance
- Investor Education
- Investor Relations
- Lending Platforms
- LIBOR Cessation
- Macroeconomics
- Market Data and Insights
- Payments
- Portfolio Management Systems
- Private Credit
- Private Equity
- Project Finance
- RegTech
- Securitizations
- Social Bonds
- Tokenization
- Trading Platforms
- Treasury Solutions
Financial Operations Service Provider
We began with an assessment and strategic plan for “blue ocean” topics for thought leadership. The outcome was a detailed monthly content plan including employee communications and owned media in a wide variety of formats including whitepapers and blogs. The client successfully established its position as a top innovator within its operational specialty by delivering regular, relevant communication tailored to the needs of its target market. The content strategy has now generated a significant rise in web traffic, as well as rankings on the first page of search engine results pages for target keywords.
Crypto and Blockchain Infrastructure Platform
An emerging player in compliance solutions for institutional users of crypto and blockchain needed to elevate its approach from product marketing to thought leadership. The goal was to influence senior decision makers at large global banks with a more nuanced understanding of money laundering, fraud, and transaction monitoring. The company’s point of view rapidly supported standard setting by participation in national regulatory groups and international bodies, not only supporting increased revenue but creating a platform for impacting the direction of the industry as a whole.
Fintech Payments Platform Innovator
We began with a strategic review of client and competitor intellectual property. Analyzing the client’s strengths allowed us to create an integrated annual content calendar for short- and long-form content. The launch included an in-depth whitepaper and supporting campaign, including promotional content. We expanded from there to a thought leadership strategy with supporting content for entering the B2B market, a CEO branding campaign, and a monthly CEO blog The company has experienced significant uptake of its new solutions with its customers, launched a new product line, and has continued to see traction from ongoing thought leadership.
Global Institutional Bank
A global bank with multiple lines of business had separate and inconsistent client communication processes for each business and geography. Clients received overly frequent and even conflicting messages. Client relationship managers lacked strategic insight from their communications resources and struggled to get communications produced at all. We developed and rolled out a model to optimize communications. Identification and implementation plan for proactive, strategic client communications. The result was a revamped organizational design for client communications across lines of business and geographies with mechanisms for sharing thought leadership with clients.
Debt Securitization Service Provider
A market leader found itself taking a back seat to other industry players and in recent years, its market share as a service provider had slipped. Insights on products and services, issuer trends, manager and investor needs, and technology were going unnoticed. We developed quarterly communication plans, identified and trained key thought leaders, and focused on differentiated subject areas. We also worked with leaders to write thought leadership articles. As a result, the client achieved a regular thought leadership cadence of blogs, interviews, articles, client stories, and other narrative pieces. In parallel, the bank’s relative market share surged. Business development teams used thought leadership content to support their ability to win new business.
Investment Management Platform and Services Fintech
A disruptive technology innovator had developed a reputation for serving smaller investment managers with technology and supporting services for portfolio management, order management, and accounting. It struggled to break into higher-tier segments where decision makers choose partners on the basis of ideas and insights as well as technical innovations. Through competitor analysis and internal leadership conversations, we developed a core set of topics on operational improvement through the lens of leading-edge tools. The resulting articles, videos, and other thought leadership assets have played a vital role in helping the company build market share among larger and more sophisticated investment managers by winning them from larger competitors with inferior technology and fewer valuable insights.
Institutional Payments and Treasury
The client had performed significant work to act as a champion and educator in these areas of innovation and wanted to increase its exposure. It also wished to promote industry adoption of new technologies to create a better payment ecosystem for all. We developed a communication strategy and plans coordinated with client business partners. We then trained and coached thought leaders for media and speaking engagements in related subject areas and created supporting bylines for industry trade publications. The client successfully reinforced its position as a top innovator within payments and increased its name recognition as a thought leader. The strategy helped reinforce its positioning within the industry and drove sharp increases in client inquiries.