Embracing the Diamond Rule
You have a responsibility to yourself to treat other people well. You have a responsibility to other people to treat yourself well. You = yourself, your family, your team, your organization, and your local and national governments.
Guiding Key Decision-Makers Effectively
Attention is boring. But you have a choice. Instead of being a “thought leader” with tens of thousands of social media engagements per post, what if you were a thought leader trusted by the top few decision-makers in your field? Wouldn’t you rather be the person they are likely to call when they have a […]
Key Thought Leadership Questions for a Strong 2024
Here we are. It’s just three weeks into 2024. And you may already be falling behind on thought leadership for the year. Here are five core questions to answer now and regain your momentum: Do you have trusted relationships with your high-visibility and high-potential thought leaders? Start building them. Do you have people and processes […]
Nine Personas for Thought Leaders
Who are you as a thought leader? Choosing a persona can be a useful technique for creating consistency in your work. Adopting them can shape both individual pieces of thought leadership and an overarching brand. In this week’s issue of The Graceful Thought Leader, I wrote about nine archetypal personas for how to approach a […]
Shaping Your Thought Leadership Identity
Who are you as a thought leader? Choosing a persona can be a useful technique for creating consistency in your work. Adopting them can shape both individual pieces of thought leadership and an overarching brand.
The New Metric of Influence
Are you bold enough to rethink the way you measure thought leadership outcomes? You can do it! Stop chasing numbers. Say no to metrics like views, clicks, likes, and leads.
Conversations Over Clicks
Are you bold enough to rethink the way you measure thought leadership outcomes? You can do it! Stop chasing numbers. Say no to metrics like views, clicks, likes, and leads. Stop worrying about SEO. Instead, start having conversations. Ask your sales team, “Did you use this in a meeting? How did it help you? What […]
Winning the Crypto Credibility Battle
US approval of ETFs will have big downstream implications for marketing and thought leadership in crypto. Many emerging companies won’t be ready. Here’s why.
What Emerging Companies Need to Know
US approval of ETFs will have big downstream implications for marketing and thought leadership in crypto. Many emerging companies won’t be ready. Here’s why. Crypto becoming institutional in such a large investment market will open up space for more crypto service providers with institutional-class offerings. But the question is, do they know what an institutional […]
Decoding Deception
People sure do like making proclamations. You know what I mean…those passing observations or insights, phrased as some sort of universal truth. They seem to work well as hooks.