The Power of Interaction Without Expectation
A more accurate title for Charles Duhigg’s Supercommunicators would be “How to Use Friends and Get Things From People.” Some of the insights are interesting enough, until you realize they are a guide to straight-up sociopathic behavior. Even if you make it up with the lipstick of “connection,” using vulnerability to obtain an outcome is […]
Solving Writing and Marketing Dilemmas
Is it really a writing problem, or is it an organizational problem? Writing projects often stumble when there’s a lack of clarity around decision making, responsibilities, and who ultimately decides and approves the final outcome. So, ALWAYS engage the ultimate deciding stakeholders at the beginning of a project. Establish clarity on what decisions they will […]
A Fresh Path Forward
Today, I took a big next step in evolving my company brand by launching the website and making it official with a client communication. Syncresis is now Ideas-Led Growth. It’s been on my mind for a while. We will continue to work on thought leadership strategy and writing but thought leadership goes deeper than marketing […]
So What?
I can give you the ultimate content algorithm hack in two words: “So what?” Stop playing a game whose rules you don’t control. Post how, what, and when you want. Cut your dependency. Say what matters. Write for people. Everything else? So what? Link: https://the-graceful-thought-leader.syncresis.com/the-ultimate-content-algorithm-hack/
Unconventional Insights in Institutional Finance
“You don’t look like an institutional finance guy,” they’d say. Especially when my hair was blue. Or people would look at the books behind me on Zoom and judge the book reader by their covers. But here’s why I love working in this space, despite appearances. Because what you need to develop effective institutional thought […]
Liberating Yourself from Algorithmic Dependence
Time for a hard truth: most of the tips and tricks you read regarding the algorithm of a social platform are magical thinking AT BEST. More often, they are charlatanism. People take advantage of your desire to make uncontrollable forces seem predictable and manageable. Because lack of control feels precarious and scary. They are also […]
The Content Professional’s Guide to Value Creation
Content professionals have an opportunity to play a central role in creating value. But not on their current path. Imagine…people who can find and amplify great ideas that drive growth and change. They would be at the center of everything that matters to an organization, wouldn’t they? Senior leaders would trust them innately, seek out […]
GRACE in Business: How Ideas-Driven Change Spurs Growth
To grow your business, advocate for change and rally people around it. Ideas-led growth is a virtuous cycle in which ideas become the driving force for your growth: revenue growth, capabilities growth, and possibilities growth. It’s a virtuous cycle that you can learn to master with GRACE. Grace is a mindset of cultivating ease, fluidity, […]
Redefining Our Purpose
It’s not every day you wake up and kill off your business. But today is that day for Syncresis. Syncresis is becoming “Ideas-Led Growth.” Why? – Because our previous value proposition of thought leadership is no longer enough to help companies make new thinking be the heart of their strategy, sales, and marketing – Because […]
Redefining Value in B2B Marketing
Are B2B marketers sadists? You’d think so from all the talk about pain points. But no, B2B buyers are not usually in pain. At least not for any reasons you’re hoping for and fetishizing. Even worse, your offering is not a painkiller. Sorry. You wish. But it’s just not that addictive. On the plus side, […]