The Plumbing Business
Once upon a time, a smart plumber figured out how to game the system by changing their company name to AAA-Aardvark Plumbing. Just like that, at the top of the Yellow Pages listing. The “algorithm” was alphabetical.
Success Can Be Gentle
Notions like victory and defeat, enemies overcome, opposition, conflict, conquering heroism, competition, and other zero-sum games are products of narrative, not necessity.
Three Resources You Never Get Back Once Expended
Three resources you never get back once expended: time, energy, attention.
The Analogy of Compound Interest
People often use the analogy of compound interest to illustrate the impact of incremental improvements. If you improve by just 1% every day, just think of where you’d be in a year.
Delivering Human Value
Imagine how much better your day could be if you redirected the energy you spend on chasing metrics to delivering human value that aligns with your commitments.
Thought Leadership Velocity
How long does it take your company to go from an idea to a published piece of content?
The Lure of Thoughtertainment
Thoughtertainment is my word for content that looks like thought leadership on the surface but, in fact, serves other ends. As the word suggests, some of it may even be entertaining to read and think about. But the deeper you dig, the more you realize that it just doesn’t have a lot of substance. It’s not ultimately about anything.
Fox Joins FinTech Marketing Mentorship Program
Christopher G. Fox, Managing Partner and Founder, Syncresis, has joined some of the world’s top senior level, C-Suite business leaders, FinTech start-up founders, marketers, and leading academicians within the FinTech community as a mentor for rising professionals in the area of FinTech marketing.
Thought Leadership’s Superpower
While thought leadership works for many reasons, one simple reason is the most fundamental. Thought leadership works because people trust people.
Thought Leadership and Employee Engagement
When creating distribution plans for thought leadership content, make sure to include your own employees in the process. All too often, companies leave it to their employees to find published thought leadership on marketing channels. Some attempt to share with employees on an internal communications platform such as an intranet or Slack. These efforts seemingly treat employee engagement as an afterthought.