Prepping for Thought Leadership Success in 2024
Now is a great time to take inventory of your thought leadership capabilities ahead of detailed 2024 planning. Here are several core questions you should be asking yourself now:
Beyond Metrics, Embracing Conversations
Here’s my challenge to you as you think about how to measure thought leadership outcomes in 2024. Stop focusing on metrics like views, clicks, likes, and leads. Stop worrying about SEO. Instead, start having conversations. Ask your sales team, “Did you use this in a meeting? How did it help you? What else would help […]
A Strategic Roadmap for Marketers
Marketers can take a practical step towards building 2024 thought leadership TODAY with one simple action. Schedule a 30-minute call with client-facing subject-matter experts. If you don’t have names, find them out. The agenda is to ask them about what questions clients have started asking lately and what trends they see emerging. Develop and share […]
2024 Thought Leadership Strategy
Here we are in September, and yes, it is time to start planning your approach to thought leadership in 2024. I’ve noticed companies that don’t have a plan in place before the start of the year tend to get stuck and not produce anything until much later in the year. Companies with a plan in […]
The Power of High-Value Thought Leadership in B2B
If you think about spending $200K to develop one major anchor piece of thought leadership, your immediate reaction might be that it’s far too expensive. On the surface, it may sound egregious. Who has budgets like that? Very few. On the other hand, in certain B2B categories and segments (high-trust, high-ticket products and services), if […]
Unconventional Perspectives: Marketing, Thought Leadership, and Writing
I fully admit it. It’s weird and maybe a bit alienating to talk about marketing through the lens of ethical philosophy, thought leadership through the lens of epistemology, and writing through the lens of formal aesthetics and phenomenology. It’s just the after-effect of coming at my current profession from a non-traditional path deep within the […]
The Thought Leader’s Dilemma: From Clicks to Impactful Connections
Imagine you have a choice. You can be a “thought leader” who can take a few tens of thousands of social media engagements as guaranteed for every single post. Or you can be a “thought leader” whom the top 100 decision makers in your field are likely to call when they have a question, challenge, […]
Unmasking Your Authentic Self: Embracing Wholeness in the Workplace
Do you “bring your whole self to work” or even have a precise idea of what it’s supposed to mean? Maybe it’s just HR speak, but regardless, I recently noticed something. Yes, I’ve pretty much always brought my whole self to my professional life. But not as-is. You know, a quirk sanded down here, a […]
Unlocking the True Value of Thought Leadership Investments: Five Strategies for Success
I’m shocked by how often I see clients spend tens of thousands of dollars on content (research studies, white papers, etc.) that they CANNOT EVEN USE without significant rework and additional cost. On the one hand, it brings me business when their sunk costs need rescuing. On the other, YIKES! So what can companies do […]
Finding the Current to Sail Again
Sometimes, it’s the lack of turbulence that leaves you stalled. You enter the “horse latitudes.” Skies are clear, winds are calm. It all gets too easy. Smooth sailing, and then you are stuck. So stuck that you have to start throwing your horses overboard. You don’t have enough food or water for them. Or you […]