What Emerging Companies Need to Know
US approval of ETFs will have big downstream implications for marketing and thought leadership in crypto. Many emerging companies won’t be ready. Here’s why. Crypto becoming institutional in such a large investment market will open up space for more crypto service providers with institutional-class offerings. But the question is, do they know what an institutional […]
The Art of Conversations
Marketing is a monologue. Sales is a dialogue. Most of the time…
Trustworthy Marketing
Marketers often get a bad rap, especially in complex B2B. Their peers in other areas of the business tend to think marketing just doesn’t get it. They overcompensate by trying to demonstrate results with data that is divorced from outcomes anyone actually wants or needs. It creates a disconnect between marketers who are experts in […]
Marketing That Matters
Marketers often get a bad rap, especially in complex B2B. Their peers in other areas of the business tend to think marketing just doesn’t get it. They overcompensate by trying to demonstrate results with data that is divorced from outcomes anyone actually wants or needs. It creates a disconnect between marketers who are experts in […]
The Ripple Effect of Personal Commitment
Aaaaand, we’re back… Spend time this year looking deeply at what you think and what you are choosing to commit to. And then tell people about it! Doing so benefits individuals, teams, and entire companies. Moreover, it directs those benefits outwards so that you are actively working on making a world better. That world doesn’t […]
The Importance of Sharing Your Vision
Aaaaand, we’re back… Spend time this year looking deeply at what you think and what you are choosing to commit to. And then tell people about it! Doing so benefits individuals, teams, and entire companies. Moreover, it directs those benefits outwards so that you are actively working on making a world better. That world doesn’t […]
The Dark Side of AI in Lead Generation
One reason you receive incessant messages from lead generation services is that there are seemingly uncountable numbers of lead generation agencies with processes and automations that allow them to send nearly infinite pitches. AI will make it worse by raising the potential supply to another level of near infinity while lowering demand to near zero. […]
What Matters and What Doesn’t
I love the idea of a short, simple “care about list” — both do and don’t. – I don’t care about doing things I find crass or graceless just for the sake of empty digital rewards or in pursuit of illusory hustle.– I don’t care about what I refer to in my own mind as […]
The Leader’s Dilemma
The art of getting out of the way should be topic number one for any leader. Or rather, the art of making the way possible and then getting out of it. What’s the point of building a road if you’re only planning to block it? Before initiating anything, a leader should ask, “What have I […]
Understanding the Popularity of a Resigned Philosophy
“Oh, for f***’s sake!” Did I say that out loud, browsing alone in the Sunset News in Terminal 2 at SFO? Oops. Yes, I’m now talking to myself in public. It was the wall of books on “Stoicism” that provoked me. We live in a time when anyone can productize anything, repackage whatever in the […]