How Content Sours Creativity
This “content thing” is making me into a mean monkey. The mean level of discourse about quality and creativity is making me sneer at ideas that probably deserve better. Mean aspirations beget meager outcomes that I read about and snort at. The need to say or do something, even when you mean nothing, is sharpening […]
The Shift from Filling Spaces to Creating Meaning
Once you start thinking about “content,” it’s over. You’re already in a world of bottomless, numberless containers that need to be filled for their own sake. You’re already shouting messages no one wants to hear into holes no one wants to be in.
A Plea for Purposeful Creation
Once you start thinking about “content,” it’s over. You’re already in a world of bottomless, numberless containers that need to be filled for their own sake. You’re already shouting messages no one wants to hear into holes no one wants to be in. You’re creating meaningless tokens that have no value outside of a game […]
Embracing the Diamond Rule
You have a responsibility to yourself to treat other people well. You have a responsibility to other people to treat yourself well. You = yourself, your family, your team, your organization, and your local and national governments.
Living the Diamond Rule
You have a responsibility to yourself to treat other people well. You have a responsibility to other people to treat yourself well. You = yourself, your family, your team, your organization, and your local and national governments. It’s kind of a variation on the Golden Rule but with more facets. Maybe it should be called […]
Guiding Key Decision-Makers Effectively
Attention is boring. But you have a choice. Instead of being a “thought leader” with tens of thousands of social media engagements per post, what if you were a thought leader trusted by the top few decision-makers in your field? Wouldn’t you rather be the person they are likely to call when they have a […]
Key Thought Leadership Questions for a Strong 2024
Here we are. It’s just three weeks into 2024. And you may already be falling behind on thought leadership for the year. Here are five core questions to answer now and regain your momentum: Do you have trusted relationships with your high-visibility and high-potential thought leaders? Start building them. Do you have people and processes […]
Nine Personas for Thought Leaders
Who are you as a thought leader? Choosing a persona can be a useful technique for creating consistency in your work. Adopting them can shape both individual pieces of thought leadership and an overarching brand. In this week’s issue of The Graceful Thought Leader, I wrote about nine archetypal personas for how to approach a […]
The New Metric of Influence
Are you bold enough to rethink the way you measure thought leadership outcomes? You can do it! Stop chasing numbers. Say no to metrics like views, clicks, likes, and leads.
Winning the Crypto Credibility Battle
US approval of ETFs will have big downstream implications for marketing and thought leadership in crypto. Many emerging companies won’t be ready. Here’s why.