The End of Comparative Success
What if we all understood that… – Your brags have nothing to do with my success and mine have nothing to do with yours? – Your assertions have nothing to do with my challenges, nor mine with yours? And what if we all acted accordingly? What if we all understood ourselves as having lots to […]
A Fresh Path Forward
Today, I took a big next step in evolving my company brand by launching the website and making it official with a client communication. Syncresis is now Ideas-Led Growth. It’s been on my mind for a while. We will continue to work on thought leadership strategy and writing but thought leadership goes deeper than marketing […]
COVID-19 Communications Strategy: A Financial Services FAQ
Many of my clients have asked about the communications implications of COVID-19. I would like to share those questions as well as some helpful answers with a wider range of people who might find them useful. The common thread is this: 1) take a calm, planful, and measured approach; 2) adapt flexibly to changing circumstances as they evolve; and 3) anticipate the needs of both communicators and audiences with thoughtful empathy.
A 12-Point Checklist for Press Releases
People are often perplexed by the nuances of a press release. Unlike more free-form content formats, press releases have very specific rules and conventions. Here you are with an exciting new product or publication or announcement, excited to get the word out, but you risk falling flat by releasing something that does not look like […]