Content for Content’s Sake? Time to Brake and Reset
If the only thing you have to offer is content instead of meaning, just stop. Seriously. Stop. Value comes from meaning, not from filling empty digital containers with more emptiness. One of the best indicators that it’s time for a strategic reset is noticing that you’re chasing content for content’s sake. But content inertia sets […]
Setting Your Worth
If you’re new to consulting/strategy services, I’ll share a secret. There’s a formula for pricing services as a small business or freelancer. It’s easier than it may seem. Use hourly bill rates even though you generally shouldn’t bill hourly. – Take the annual cost of each billable person. Salary, benefits, bonuses, etc. What you have […]
Nurturing Excellence with Grace and Love
I’m all in on quiet luxury. And quiet success. Quiet success creates my calm approach to helping my clients and delivering work with grace, craft, and love. It’s not a formula I’m going to pretend you can replicate. You can’t. Quiet success means these cats and this beach. It comes from these hands these skills […]
Embracing the Diamond Rule
You have a responsibility to yourself to treat other people well. You have a responsibility to other people to treat yourself well. You = yourself, your family, your team, your organization, and your local and national governments.
A Recipe for LinkedIn Overload
One reason you receive incessant messages from lead generation services is that there are seemingly uncountable numbers of lead generation agencies with processes and automation that allow them to send nearly infinite pitches. AI will make it worse by raising the potential supply to another level of near infinity while lowering demand to near zero. […]
A Manifesto for Innovation and Impact
Ready for a manifesto? Because we’re making our channels into sewers. it really is time to change how we talk about marketing just as much as how we market what we talk about. For the sake of our souls For the sake of innovation For the sake of making high-stakes decisions And for the sake […]
Beyond the Illusion of Busyness
I did something terrifying. Upsetting. And very restorative. I made a list. “I want time to X…, but I spend time Y.” X is for all the things I say I want to do but easily put off or justify not doing. Y is for all the things I do because I tell myself I […]
The Art of Mindful Living
When do your lights flash red? Do you have a way to manage them? People often describe me as calm, reassuring, steady, focused, unbothered, and empathetic. It’s not inaccurate, but almost no one knows about my clenched fists and feet, my tight jaw muscles, my hypervigilance, my inner hermit always looking for the exits and […]
The Three-Step Formula for Career Resilience
Career change. Self-renewal. Growth. What the French?! Whether you want to get out of a dead-end role or a toxic environment, or have to react to harsh circumstances like downsizing, you can follow a three-step process that builds on itself. I explain the process in detail, with many personal examples, from faculty in a university […]
Embracing Playfulness, Flexibility, and Resilience
Be an octopus. No, not putting your (unwanted) arms and hands everywhere. But like this: The octopus is PLAYFUL. They have been observed short-circuiting their tank lighting, spraying water at people, and throwing items. They are masters of mimicry. They even seem to prank other animals. The octopus is FLEXIBLE. They can unlock cage doors […]