Living the Diamond Rule
You have a responsibility to yourself to treat other people well. You have a responsibility to other people to treat yourself well. You = yourself, your family, your team, your organization, and your local and national governments. It’s kind of a variation on the Golden Rule but with more facets. Maybe it should be called […]
Nine Personas for Thought Leaders
Who are you as a thought leader? Choosing a persona can be a useful technique for creating consistency in your work. Adopting them can shape both individual pieces of thought leadership and an overarching brand. In this week’s issue of The Graceful Thought Leader, I wrote about nine archetypal personas for how to approach a […]
The New Metric of Influence
Are you bold enough to rethink the way you measure thought leadership outcomes? You can do it! Stop chasing numbers. Say no to metrics like views, clicks, likes, and leads.
Conversations Over Clicks
Are you bold enough to rethink the way you measure thought leadership outcomes? You can do it! Stop chasing numbers. Say no to metrics like views, clicks, likes, and leads. Stop worrying about SEO. Instead, start having conversations. Ask your sales team, “Did you use this in a meeting? How did it help you? What […]
What Emerging Companies Need to Know
US approval of ETFs will have big downstream implications for marketing and thought leadership in crypto. Many emerging companies won’t be ready. Here’s why. Crypto becoming institutional in such a large investment market will open up space for more crypto service providers with institutional-class offerings. But the question is, do they know what an institutional […]
The Art of Conversations
Marketing is a monologue. Sales is a dialogue. Most of the time…
The Importance of Sharing Your Vision
Aaaaand, we’re back… Spend time this year looking deeply at what you think and what you are choosing to commit to. And then tell people about it! Doing so benefits individuals, teams, and entire companies. Moreover, it directs those benefits outwards so that you are actively working on making a world better. That world doesn’t […]
The Dark Side of AI in Lead Generation
One reason you receive incessant messages from lead generation services is that there are seemingly uncountable numbers of lead generation agencies with processes and automations that allow them to send nearly infinite pitches. AI will make it worse by raising the potential supply to another level of near infinity while lowering demand to near zero. […]
When Convenience Leads to Poor Judgment
I messed something up. Made a bad judgment call. And now, I’m quite pissed at myself. Although I (hope) I learned a few things. Here’s what I did: I used a tool that sends canned messages to people letting them know about my newsletter. I wrote the content, and it did the work. If you […]
A Manifesto for Innovation and Impact
Ready for a manifesto? Because we’re making our channels into sewers. it really is time to change how we talk about marketing just as much as how we market what we talk about. For the sake of our souls For the sake of innovation For the sake of making high-stakes decisions And for the sake […]