The LinkedIn Experiment
What if LinkedIn is just a massive Milgram experiment? The algorithm plays the scientist, pushing you to escalate, engage, and obey. How far will you go?
Assertions or Assumptions?
When someone says “most marketers,” ask yourself—how would they know? With millions in the field, broad claims aren’t insight. If you have data, use it.
Missing the Future
Marketing used to be about vision and purpose—now it’s just about the next project, the next noise. When did we stop planning for the future?
Lead or Lose Ground
Thought leadership isn’t a luxury—it’s a growth engine. Firms with strong programs grow 27% faster, yet it takes just 8% of a budget. The time to start? Yesterday.
Confessing AI Uncertainty
I’m going to be honest. My view on AI—to the extent it even matters outside my own cozy head—moves all over the place. I’m uncertain.
Nine Theses for Ethical Service Providers
Providing a service implies a duty to care. It’s less about the money than what doing something on behalf of someone entails. If you won’t honor that duty, do better or go do something else. Here are nine theses describing what a writer or any service provider owes clients.
Lazy Writers and Other Scribblers
Watch out for writers who want you to “explain it like I’m five years old.” The framing and explanation of an idea should align with the intellectual level of its intended recipient.
Brevity Is the Soul of What Now?
Calls for brevity usually entail a cynical view of one’s audience or readership. You assume people can’t or won’t take the time to care. You want to give people just the takeaways so they can go forward and take them away—without inquiry or reflection.
Escaping Authenticity
The concept of authenticity ultimately only makes sense if you see yourself and others as consumables. It reduces profound human experiences to their visibility and marketability as commodities.
The Value of Expert Language
In specialized industries like institutional finance and fintech, beware of writers and content professionals with knee-jerk reactions related to jargon, simplicity, and clarity. Those reactions are often biased and self-serving. Saying “it might be confusing” often just means “I don’t understand.” In other words, watch out for generic conventional wisdom that doesn’t apply. Don’t let […]