Book Review: The Practice, Seth Godin

Seth Godin’s latest book, The Practice, may read like a manifesto about doing creative work, but beyond the apparent surface, it makes a beautiful, inspiring case for generosity and commitment in whatever we do. The concepts apply much more broadly than to work such as writing, music, or the visual arts. Arguably, we are creative in how we lead, how we solve problems, and how we interact with others, too. We can bring many of Godin’s ideas to bear in those dimensions of work as well.

Ideas-Led Growth

Sign up for Ideas-Led Growth to receive weekly insights on using ideas to drive business growth, organizational change, and marketing results.