Thought leadership should be fun, fast, and fearless. You tap into excitement about new ideas and advocate for something better. That’s the mindset behind The Idea Sled. Projects glide forward gracefully. It’s the momentum of commitment. This newsletter shows you how.
Reading the lines below in Dostoyevsky’s The Idiot reminded me not of the futility of thought leadership but rather of the imperative to persist. No, you never quite get it all out. Yes, there’s always a remnant of your thought. You will find it’s especially true with a busy reader.
And when your reader is busy, for example, like a buying decision maker, this passage gives us a reminder of how important it is to plan for sustained publication as a thought leader and to write with as much clarity as possible. You have so little time and attention to expend, on your part and on that of your reader.
“In every idea emanating from genius, or even in every serious human idea—born in the human brain—there always remains something—some sediment—which cannot be expressed to others, though one wrote volumes and lectured upon it for five-and-thirty years. There is always a something, a remnant, which will never come out from your brain, but will remain there with you, and you alone, for ever and ever, and you will die, perhaps, without having imparted what may be the very essence of your idea to a single living soul. Fyodor Dostoyevsky (Tr. Eva Martin), The Idiot.
