The Brand Becomes You

I’ve noticed that branding agencies can do a great job in helping companies figure out or refine WHO they are supposed to BE in the market.

But that’s where the work starts, not ends.

HOW do you be that?

WHAT do you DO in the market to bring about your being?

What do you need to HAVE in order for having that being to happen?

That’s how you make the potential value of a brand strategy into something actual and meaningful.

Ideas-Led Growth

Sign up for Ideas-Led Growth to receive weekly insights on using ideas to drive business growth, organizational change, and marketing results.

Share the Post:

Related Posts