A Fresh Path Forward

Today, I took a big next step in evolving my company brand by launching the website and making it official with a client communication. Syncresis is now Ideas-Led Growth. It’s been on my mind for a while. We will continue to work on thought leadership strategy and writing but thought leadership goes deeper than marketing […]

Setting Your Worth

If you’re new to consulting/strategy services, I’ll share a secret. There’s a formula for pricing services as a small business or freelancer. It’s easier than it may seem. Use hourly bill rates even though you generally shouldn’t bill hourly. – Take the annual cost of each billable person. Salary, benefits, bonuses, etc. What you have […]

Guided by Greatness

Most of my most formative intellectual and professional development has been with women leaders. The majority of my knowledge, skills, and experiences are thanks to women—from undergrad and doctoral advisors to CEOs, leaders, and entrepreneurs. The good fortune continues with the many female leaders I work with across my various clients. I’m so grateful. It’s […]

Caviar Dreams on a Champagne Diet

“But I don’t want to go to the Polo Lounge. I’m tired of bumping into my accountant and my lawyer while they’re spending all my money.” — From a private conversation with a famous widow and actress, same first and last initial… I always think of that comment and the sad sigh accompanying it when […]

Key Thought Leadership Questions for a Strong 2024

Here we are. It’s just three weeks into 2024. And you may already be falling behind on thought leadership for the year. Here are five core questions to answer now and regain your momentum: Do you have trusted relationships with your high-visibility and high-potential thought leaders? Start building them. Do you have people and processes […]

A Recipe for LinkedIn Overload

One reason you receive incessant messages from lead generation services is that there are seemingly uncountable numbers of lead generation agencies with processes and automation that allow them to send nearly infinite pitches. AI will make it worse by raising the potential supply to another level of near infinity while lowering demand to near zero. […]

When Convenience Leads to Poor Judgment

I messed something up. Made a bad judgment call. And now, I’m quite pissed at myself. Although I (hope) I learned a few things. Here’s what I did: I used a tool that sends canned messages to people letting them know about my newsletter. I wrote the content, and it did the work. If you […]

The Art of Mindful Living

When do your lights flash red? Do you have a way to manage them? People often describe me as calm, reassuring, steady, focused, unbothered, and empathetic. It’s not inaccurate, but almost no one knows about my clenched fists and feet, my tight jaw muscles, my hypervigilance, my inner hermit always looking for the exits and […]

Embracing Playfulness, Flexibility, and Resilience

Be an octopus. No, not putting your (unwanted) arms and hands everywhere. But like this: The octopus is PLAYFUL. They have been observed short-circuiting their tank lighting, spraying water at people, and throwing items. They are masters of mimicry. They even seem to prank other animals. The octopus is FLEXIBLE. They can unlock cage doors […]

When Influence Becomes Ubiquity

I finally figured it out! I know why 90% of all the tips and truisms posted here sound the same, and I learned where they come from. It’s all from James Clear’s Atomic Habits. I’m very late to the game in reading it. It’s an excellent book. It’s also very obvious how many LinkedIn posts […]

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